Smart Paddock is a Melbourne-based startup that provides technology solutions to enhance the cattle farming industry. They have developed Bluebell, a GPS-enabled ear tag designed to monitor the health and location of cattle in real time. This device allows farmers to track their livestock and receive alerts for any unusual behaviour, thereby improving the overall efficiency of the farm.

The startup is committed to providing a practical solution to the challenges faced by the livestock industry. With the use of IoT technology, Smart Paddock aims to make cattle farming more sustainable and productive. The company's unique approach to livestock management helps farmers increase productivity, improve animal welfare, and make more informed decisions.

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