Genero is a Melbourne-based digital platform that connects brands and agencies with professional filmmakers globally. It was founded with the aim to simplify the video production process, allowing for faster, less expensive, and more varied video content. Genero's main offering is a platform where businesses can crowdsource their video requirements to a global network of over 350,000 filmmakers and production companies.

Genero's platform extends beyond simple video production, incorporating features that streamline the entire process from brief to final cut. This includes tools for project management, review, and approval, as well as a suite of services that include creative brief development, budget management, and production support. The platform is used by some of the world's biggest brands, including Airbnb, Qantas, and Sony Music.

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