Dark Patterns Lab is a research and consulting firm based in Melbourne, Australia, specializing in the study and analysis of dark patterns in digital interfaces. The firm provides critical insights into how these deceptive design practices are used in various digital platforms, with the goal of helping businesses and users understand their impact on user experience, decision-making, and online behaviour.

Their team of experts conducts in-depth research, provides consultancy services and delivers educational workshops to both businesses and individuals. They aim to create a more transparent and ethical digital landscape by highlighting the misuse and effects of dark patterns, thereby fostering better digital interactions for users.

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